Corporate gifts have a business objective. Every company wants to remind their clients how important they are to them. For this reason, each company wants to give the best corporate gift, the most unique gift and the most memorable corporate gift they can in order to leave a lasting, positive impression.

Therefore, corporate gifts tend to be more expensive and the customised branding to remind them which company gave them the gift tends to be more subtle. A corporate gift can often influence a client or customer’s loyalty and so it is important to consider the four stages of a corporate gift program:

Selecting the Item
Consider your budget and the purpose of the gift rather than just choosing an item you would personally like to receive. Also think about whether your clients are male, female or if you need a unisex product, and where would you like your client to use your product, for example, in the home, office or perhaps whilst travelling. Read the rest of this entry »

Promotional items are merchandise items that have been custom designed to promote a particular company or event for advertising or marketing purposes. These items are also commonly referred to as promotional merchandise or promotional gifts, as they are usually given away for free to the company’s target audience. Read the rest of this entry »

Promotional merchandise or promotional products specifically for use at a trade show or exhibition event should be dealt with differently than those for everyday use or for existing clients.

Promotional merchandise in this context has a different purpose. They are there to introduce your company, to make a lasting first impression and to remind them of your company long after they leave the trade show or exhibition and although they can be costly, they have long proven to give substantial returns if you get it right, which is why companies continue to use them year after year.

There are three different aspects to consider when choosing your trade show promotional merchandise:

Attracting Attention
At any trade show or exhibition you are competing for attention amongst many other competitors, sometimes in the hundreds. Promotional merchandise can be a great way to attract people to your stand rather than your competitors. The type of promotional gifts that you want in this instance are inexpensive, branded items but preferably a little different. Example items for these could include stress balls or tote bags. Read the rest of this entry »

Whether you’re looking to buy promotional products to use as corporate gifts or promotional merchandise for a trade show or exhibition or simply as promotional gifts to prospects, there are hundreds of companies you could use to supply them, so how do you choose the one most suited to your needs? Here are a few suggestions:

Size of company
Some promotional products companies are one-man shops, which means his resources are spread thinly across the different areas of the business. Be sure that the company you choose is large enough to have an art department to assist with the design of your item and a separate production department who can work on the manufacturing of the items. Read the rest of this entry »